Business 

Chapter 1: The Foundations of Business
1.1 Introduction 2
1.2 Getting Down to Business 4
1.3 What Is Economics? 9
1.4 Perfect Competition and Supply and Demand 15
1.5 Monopolistic Competition, Oligopoly, and Monopoly 21
1.6 Measuring the Health of the Economy 24
1.7 Government’s Role in Managing the Economy 31
1.8 Cases and Problems 35

Chapter 2: Business Ethics and Social Responsibility
2.1 Misgoverning Corporations: An Overview 39
2.2 The Individual Approach to Ethics 45
2.3 Identifying Ethical Issues 53
2.4 The Organizational Approach to Ethics 60
2.5 Corporate Social Responsibility 64
2.6 Environmentalism 75
2.7 Stages of Corporate Responsibility 81
2.8 Cases and Problems 86

Chapter 3: Business in a Global Environment
3.1 The Globalization of Business 91
3.2 Opportunities in International Business 100
3.3 The Global Business Environment 110
3.4 Trade Controls 119
3.5 Reducing International Trade Barriers 123
3.6 Preparing for a Career in International Business 129
3.7 Cases and Problems 131

Chapter 4: Selecting a Form of Business Ownership
4.1 Factors to Consider 135
4.2 Sole Proprietorship 137
4.3 Partnership 141
4.4 Corporation 146
4.5 Other Types of Business Ownership 151
4.6 Mergers and Acquisitions 157
4.7 Cases and Problems 161

Chapter 5: The Challenges of Starting a Business
5.1 What Is an Entrepreneur? 167
5.2 The Importance of Small Business to the U.S. Economy 176
5.3 What Industries Are Small Businesses In? 182
5.4 Advantages and Disadvantages of Business Ownership 187
5.5 Starting a Business 191
5.6 The Business Plan 198
5.7 How to Succeed in Managing a Business 205
5.8 Cases and Problems 211

Chapter 6: Managing for Business Success
6.1 What Do Managers Do? 216
6.2 Planning 218
6.3 Organizing 226
6.4 Directing 239
6.5 Controlling 243
6.6 Managerial Skills 246
6.7 Cases and Problems 252

Chapter 7: Recruiting, Motivating, and Keeping Quality Employees
7.1 Human Resource Management 259
7.2 Developing Employees 268
7.3 Motivating Employees 273
7.4 What Makes a Great Place to Work? 280
7.5 Performance Appraisal 291
7.6 Labor Unions 299
7.7 Cases and Problems 306

Chapter 8: Teamwork and Communications
8.1 The Team and the Organization 310
8.2 Why Teamwork Works 317
8.3 The Team and Its Members 323
8.4 The Business of Communication 333
8.5 Communication Channels 340
8.6 Forms of Communication 351
8.7 Cases and Problems 358

Chapter 9: Marketing: Providing Value to Customers
9.1 What Is Marketing? 363
9.2 The Marketing Mix 371
9.3 Pricing a Product 379
9.4 Placing a Product 383
9.5 Promoting a Product 394
9.6 Interacting with Your Customers 399
9.7 The Product Life Cycle 408
9.8 The Marketing Environment 413
9.9 Careers in Marketing 424
9.10 Cases and Problems 427

Chapter 10: Product Design and Development
10.1 What Is a Product? 431
10.2 Where Do Product Ideas Come From? 436
10.3 Identifying Business Opportunities 440
10.4 Understand Your Industry 443
10.5 Forecasting Demand 446
10.6 Breakeven Analysis 450
10.7 Product Development 453
10.8 Protecting Your Idea 459
10.9 Cases and Problems 461

Chapter 11: Operations Management in Manufacturing and Service Industries
11.1 Operations Management in Manufacturing 466
11.2 Facility Layouts 473
11.3 Managing the Production Process in a Manufacturing Company 477
11.4 Graphical Tools: PERT and Gantt Charts 482
11.5 The Technology of Goods Production 486
11.6 Operations Management for Service Providers 489
11.7 Producing for Quality 498
11.8 Cases and Problems 504

Chapter 12: The Role of Accounting in Business
12.1 The Role of Accounting 509
12.2 Understanding Financial Statements 515
12.3 Accrual Accounting 528
12.4 Financial Statement Analysis 538
12.5 The Profession: Ethics and Opportunities 549
12.6 Cases and Problems 557

Chapter 13: Managing Financial Resources
13.1 The Functions of Money 562
13.2 Financial Institutions 567
13.3 The Federal Reserve System 575
13.4 The Role of the Financial Manager 581
13.5 Understanding Securities Markets 590
13.6 Financing the Going Concern 597
13.7 Careers in Finance 601
13.8 Cases and Problems 604

Chapter 14: Personal Finances
14.1 Financial Planning 621
14.2 Time Is Money 633
14.3 The Financial Planning Process 638
14.4 A House Is Not a Piggy Bank: A Few Lessons from the Subprime Crisis 650
14.5 Cases and Problems 659

Chapter 15: Managing Information and Technology
15.1 Data versus Information 661
15.2 Managing Data 668
15.3 Types of Information Systems 673
15.4 Computer Networks and Cloud Computing 680
15.5 Data Communications Networks 687
15.6 Security Issues in Electronic Communication 694
15.7 Careers in Information Management 702
15.8 Cases and Problems 704

Chapter 16: The Legal and Regulatory Environment of Business
16.1 Law and the Legal System 708
16.2 Criminal versus Civil Law 712
16.3 Negligence Torts 718
16.4 Product Liability 725
16.5 Some Principles of Public Law 740
16.6 Cases and Problems 758