Retail, Management 

Retail management is the process of overseeing the day-to-day operations of retail establishments to ensure that they function efficiently, provide high-quality products and services, and remain profitable. The book on retail management covers various aspects of the retail sector, including operations, store planning, marketing, and the use of the latest technologies. It provides readers with a comprehensive understanding of the retail industry, its challenges, and opportunities. The book focuses on effective management practices, which can help retailers to achieve their goals and objectives and maintain a competitive edge in the market. Retail Management is the process of overseeing the operations and activities of a retail business to achieve its strategic objectives and maximize profits. It involves planning, organizing, directing and controlling various aspects of retail operations including sales, merchandising, inventory management, customer service staff management, and store layout design. 

CONTENTS:

Chapter 1. Introduction to Retailing
Chapter 2. Types of Retailers
Chapter 3. Retail Buying Behavior
Chapter 4. Retailing Strategy
Chapter 5. Financial Strategy and Retail Locations 113
Chapter 6. Human Resource Management in Retail
Chapter 7. Merchandise Management
Chapter 8. Retail Pricing and Communication Mix 177
 

Note: Includes reference and index.