Strategic Retail Management and Brand Management: trends, tactics, and examples
Type
E-Book
Authors
Category
E-resources
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Publication Year
2021
Publisher
De Gruyter , United States
Pages
447 p.
Subject
1. Retail--Management. 2. Branding--Management. 3. Business.
Description
CONTENTS:
Part One: Strategic retail management
1 Strategic retail management
2 Marketing mix in retailing
3 E-commerce, E-tailing, and digitalization
Part Two: Brand management
4 Strategic brand management
5 Branding decisions
6 Brand communication
7 Branding and digitalization
Part One: Strategic retail management
1 Strategic retail management
2 Marketing mix in retailing
3 E-commerce, E-tailing, and digitalization
Part Two: Brand management
4 Strategic brand management
5 Branding decisions
6 Brand communication
7 Branding and digitalization
Number of Copies
1
