Communication 

The goal of learning a language is to communicate. Communication skill is generally understood to be the art or technique of persuasion through the use of oral language and written language. To understand the basic of communication skills, one need to understand that communication is one of those words that is most hyped in contemporary culture. It includes a large number of experiences, actions and events; also a variety of happening and meanings, as well as technologies. Every individual needs to be well equipped with the tools to communicate effectively, whether it is on the personal front, or at work. Communication skill is the set of skills that enables a person to convey information so that it is received and understood. It is the ability to use language (receptive) and express (expressive) information. The development of oral communication 'skills is a lifelong process. Basic listening and speaking competencies- are acquired early in life. However, developing communication competence, knowledge of both code and usage, continues throughout life. Among adults one finds many 'levels of competence and, for an individual competence may vary from situation to situation. Oral communication skills are fundamental to the development of literacy and essential for thinking and learning. It is the glue that puts all the components of a language together.

This 4th Edition covers Thirteen Units under Three Sections. This book is an exploratory and introductory course which leads you to Oral Communication National Certificate Level I. In this edition units have been edited and new topics are added to make each subject matter more interesting and easier to understand by the students. It aims to inspire learners in striving harder by developing a sense of responsibility and commitment as they go along with the course.
The Book comes with access code for rich learning experience, which includes:

1. Interactive E-lecture of each chapter. E-lectures are expressive, informational, entertaining and persuasive, it uses the tool of self-exploration, which makes it easy to learn and understand each topic in detail. It is very informative as
concrete details are provided and also entertaining, as graphics and other visuals are provided to make the learning
process more interactive.
2. Video Lecture of each chapter, which explains each topic in detail with examples, animations, images and text and
makes it easy to understand the topics in easier, simpler and better way.
3. Quiz for each chapter It is also a useful tool for teachers to teach with digital resources in classroom and do a great job of illustrating skills and techniques that are otherwise difficult to explain. 

SECTION 1 --NATURE AND ELEMENTS OF COMMUNICATION
UNIT 1: Definition and process of communication
UNIT 2: Communication models and elements
UNIT Effective communication skills
UNIT 4: Intercultural communication

SECTION 2 --FUNCTIONS OF COMMUNICATION
UNIT 5: Regulation and control of communication
UNIT 6: Social interaction in communication
UNIT 7: Motivation communication and information
UNIT 8: Emotional expression in communication

SECTION 3 --SPEECHES TYPES
UNIT 9: Speech types according to purpose
UNIT 10: Principles of speech writing and speech delivery
UNIT 11: Developing and delivering speech
UNIT 12: Personality and communication style
UNIT 13: The interview 

Note: Includes bibliographical references and index.