Entrepreneurship, Business 

The book contains ten chapters. This book prepares the students to translate their business innovations into a technology start-up company. The book covers the value of professional and life skills in entrepreneurial thought, investment decisions, and action that students can utilize in starting technology companies or executing R&D projects in companies as they start their careers. Students will get an opportunity to apply the skills learnt in this course to a start-up company incubated by SMU Business Innovations Generator.

The book comes with access code for rich learning experience, which includes:
1. Interactive E-lecture of each chapter. E-lectures are expressive, informational, entertaining and persuasive, it uses the tool of self-exploration, which makes it easy to learn and understand each topic in detail. It is very informative as concrete details are provided and also entertaining, as graphics and other visuals are provided to make the learning process more interactive.
2. Video Lecture of each chapter, which explains each topic in detail with examples, animations, images and text and makes it easy to understand the topics in easier, simpler and better way.
3. Quiz for each chapter

It is also a useful tool for teachers to teach with digital resources in classroom and do a great job of illustrating skills and techniques that are
otherwise difficult to explain. 

Chapter 1: Introduction to technopreneurship
Chapter 2: Customers and value proposition
Chapter 3: Market identification and analysis
Chapter 4: Creating Competitive Advantage
Chapter 5: Business models
Chapter 6: Intellectual Property
Chapter 7: Execution and business plan
Chapter 8: Financial analysis and accounting basic
Chapter 9: Raising Capital
Chapter 10: Ethics, social responsibility and globalization
 

Note: Includes bibliographical references and index.