Franchising strategies: the entrepreneur's guide to success
Type
Book
Authors
ISBN 13
9780367458423
Category
Reference
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Publication Year
2023
Publisher
Routledge, United States
Pages
xi, 172 p.
Subject
1. Franchises (Retail trade). 2. Small business--Management. 3. Strategic planning.
Tags
Abstract
A comprehensive and accessible companion to a proven business model, this book shows how to franchise an existing business, supported by case studies, data, and research reports on the franchise industry.
With its clear focus and practical orientation, this book will be a valuable resource for entrepreneurs, as well as undergraduate and postgraduate students, interested in acquiring the knowledge, skills, and abilities to success in franchise.
With its clear focus and practical orientation, this book will be a valuable resource for entrepreneurs, as well as undergraduate and postgraduate students, interested in acquiring the knowledge, skills, and abilities to success in franchise.
Description
Contents:
1 Introduction to franchising
2 Fundamentals of franchising
3 The relevancy of emerging franchise performance
4 Evaluating the franchise venture
5 Preparing for new franchise launch
6 Developing franchisor organizational capabilities
7 Franchise system development
8 Franchisor support and services
9 Franchise relationship management
20 Franchise trends
1 Introduction to franchising
2 Fundamentals of franchising
3 The relevancy of emerging franchise performance
4 Evaluating the franchise venture
5 Preparing for new franchise launch
6 Developing franchisor organizational capabilities
7 Franchise system development
8 Franchisor support and services
9 Franchise relationship management
20 Franchise trends
Biblio Notes
Notes:
Includes references and index.
Includes references and index.
Number of Copies
1
