Entrepreneurship 

In this book we chart a course for technology entrepreneurs interested in bringing products to the global marketplace, providing you a comprehensive perspective to the challenge of launching, growing, and exiting a technology venture. Our unique collaboration has resulted in a book that will be useful to anyone starting and/or growing a technology venture.

The technology venture landscape has changed radically in the last decade and will continue to do so in the years ahead. New technologies enable interconnectivity on an unprecedented scale, and new markets are continually emerging. Today’s technology entrepreneur must be nimble, agile, and creative in product design and development, marketing and selling, identifying the essential sources of competitive advantage, and in protecting the intellectual property that makes the product unique. Each author has incorporated his own perspectives and those of leading scholars and practitioners in technology entrepreneurship. As such, you will find our voices mixed with those whom we believe to be generating important new insights into the secrets of venture success.

We organized this book to represent the flow of challenges that confront a technology entrepreneur. The first several chapters attempt to convey a sense of place, similar to when you consult a directory in a complex shopping mall that you’re visiting for the first time. This is intended to give you that same sense of determining where you currently are so you can determine your most likely path to entrepreneurial success.

Next, we focus on product development, intellectual property, legal structure of the venture, and the business plan. Each of these is vital considerations for the technology entrepreneur seeking to launch a venture with a proper foundation that augurs future success.

Although starting a venture is not equivalent to battle, the technology entrepreneur certainly will face many challenges, expected and unexpected. Thus the book moves on to cover these challenges with topics such as raising capital, launching the venture, marketing and selling, and contracts.

Finally, we address topics such as leading and managing the growing venture and valuing and exiting the venture. Technology entrepreneurs should build their companies with an exit strategy in mind. Different exit strategies require different growth objectives and organizational structures. Leading is also an important topic for growth-oriented technology entrepreneurs. Growth inevitably requires adding
people and structure. Entrepreneurial leaders must strive to keep everyone aligned with the venture’s vision and strategies, a task that many technology entrepreneurs find, at least at first, quite daunting. We provide some tips and insights that should prove helpful to technology entrepreneurs faced with leadership responsibilities.

This book has been undertaken with the same passion that technology entrepreneurs must bring to their ventures. We have spent many hours debating, discussing, and refining our thoughts concerning what will be the most essential material for technology entrepreneurs in our evolving global marketplace. The result of this continuous conversation is this book that you are holding in your hands.

As an author team, we take great pride in presenting this book to you. We are genuinely interested in your success, and we look forward to the next generation of innovative technology products that will make the future brighter for all of us. Each of us has committed to playing a role in the development of technology entrepreneurs, and we are grateful for the opportunity to play a role in realizing your entrepreneurial dreams. 

CONTENTS:
1 Technology Entrepreneurs in the Global Economy
2 Becoming an Entrepreneur
3 Creating Your Venture
4 Understanding Your Market
5 Developing Your Products
6 Protecting Your Intellectual Property
7 Legal Structure and Equity Distribution
8 Financing the Venture
9 Acquiring Capital Resources
10 Launching Your Venture
11 Marketing Your Venture
12 Contracts
13 Managing the Venture: Strategy and Operations
14 Venture Leadership
15 Valuing and Exiting Your Venture
16 Your Entrepreneurial Career
 

Note: Include references and index.