Marketing, Distribution of products 

This book will help the students prepare on the changing and challenging process. The features of the book make it distinct from other books, particularly in basic concept of distribution, distribution planning, distribution channel, channel coverage, physical distribution, inventory management, warehousing, wholesaling, retailing, store location and distribution strategy.

The preliminary chapters discuss the historical background of the marketing channels its structures, functions and roles. This will provide components of the marketing channels including the nature, functions of distribution channels, number of channel level, channel behavior and organization. This will give emphasis on types and number of intermediaries that greatly affect the elements of physical distribution. It gives strong distinction between retailing and wholesaling in channel institution. The idea on mega selling can contribute for widely distribution and the movement of the products.

Chapter 4 guide on channel management particularly the channel planning, coordinating, organizing and controlling. It elaborates the essence of internal and external channel environment. The author introduces the ways in managing conflicts and channel conflicts. The next chapter deals on marketing channel, its concept and participants. It interprets the environment of marketing channels. One of the topics that will greatly broaden readers knowledge on behavioral processes in marketing channels which includes the strategy and ways in designing marketing channels.

Chapter 6 discusses and identifies designing marketing channels which include the channel system, channel design and channel design decision. It tackles the selection of channel members and partners then motivating the channel members. Followed by the next discussion on the generation of idea on selecting channel partners by targeting markets and channel design strategy, motivating the channel partners, product, pricing and promoting channel management. This will also help in planning for distribution and logistics.

Chapter 8 focuses on evaluating channel member performance especially marketing channel, marketing channels for services and global marketing channels and distribution. The topics on information systems and logistics, franchising, ethical. Finally, the channel management for the new millennium will provide a huge information on the trends and future of distribution management.
The authors are guided by the need of the markets and those who are different books as well as suggestions from colleagues and friends in the field of business. 

Contents
Chapter 1: Introduction
Chapter 2: Emergence of marketing channels
Chapter 3: Components of marketing channels
Chapter 4: Channel management
Chapter 5: Marketing channel
Chapter 6: Designing marketing channels
Chapter 7: Selecting channel partners
Chapter 8: Evaluating channel member performance
Chapter 9: Context of channel management and distribution 

Note:
Includes bibliographical references.