The psychology of food marketing and (over)eating
Type
Book
Authors
ISBN 13
9780367223168
Category
Reference
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Publication Year
2020
Publisher
Routledge, United States
Pages
xiii, 129 p.
Subject
1. Food--Marketing. 2. Food--Psychological aspects. 3. Food industry and trade. 4. Eating disorders--Psychological aspects. 5. Food habits--Psychological aspects.
Tags
Description
Contents:
1. Food marketing to young children. 2. Food marketing to adolescents and young adults: skeptical but still under the influence. 3. Children's rights with regard to food marketing. 4. Regulations and their effectiveness. 5. Improving advertising literacy and effectiveness. 6. Empowering consumers to choose what they want: toward behavior change in a food advertising environment. 7. The promotion of healthy foods: a review of the literature and theoretical framework.
1. Food marketing to young children. 2. Food marketing to adolescents and young adults: skeptical but still under the influence. 3. Children's rights with regard to food marketing. 4. Regulations and their effectiveness. 5. Improving advertising literacy and effectiveness. 6. Empowering consumers to choose what they want: toward behavior change in a food advertising environment. 7. The promotion of healthy foods: a review of the literature and theoretical framework.
Biblio Notes
Includes references and index.
Number of Copies
1
