Corporate communication
Type
Book
Authors
ISBN 13
9781264330263
Category
Reference
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Publication Year
2023
Publisher
McGraw Hill, United States
Pages
xxii, 262 p.
Subject
1. Business communication. 2. Communication in management. 3. Communication in organization.
Description
Contents:
1. The changing environment for business. 2. Communicating strategically. 3. An overview of the corporate communication function. 4. Corporate brand and reputation. 5. Corporate responsibility. 6. Media relations. 7. Internal communications. 8. Investor relations. 9. Government relations. 10. Crisis communication.
1. The changing environment for business. 2. Communicating strategically. 3. An overview of the corporate communication function. 4. Corporate brand and reputation. 5. Corporate responsibility. 6. Media relations. 7. Internal communications. 8. Investor relations. 9. Government relations. 10. Crisis communication.
Biblio Notes
Includes bibliographical references and index.
Number of Copies
1
