Business & Economics, Management, Sales & Selling 

Advertising and sales management are essential to any business's growth and success.It involves creating and implementing strategies to promote products and services and increase sales. Advertising and sales management can take many forms, from traditional advertising to digital marketing and personal selling to sales promotion. It also includes evaluating and controlling advertising and sales activities to measure their effectiveness and make necessary changes. By investing in advertising and sales management, businesses can improve their performance, increase customer satisfac-tion, and create a more profitable and sustainable organization.The book's discussion starts with the basics of advertising and sales management, including an overview of the importance of advertising and sales management in modern organizations. It then delves into the different approaches to sales and adver-tisement, exploring the various techniques and methods used to create successful campaigns. It further examines the application of the internet and IT in sales manage-ment, providing insight into the opportunities and challenges presented by the digital landscape. It also covers the evaluation and control of sales and advertisements, including the role of data and analytics.The book comprises eight chapters. The first chapter discusses the basics of advertising and sales management, including an overview of the industry and the benefits of effective advertising and sales management. The second chapter deals with the different approaches to sales and advertisement, exploring the other techniques and methods used in the industry. The third chapter discusses advertising and sales management techniques and procedures, including the different advertising media and their strengths and weaknesses.The fourth chapter deals with the application of the internet and IT in sales manage-ment, exploring the opportunities and challenges presented by the digital landscape.The fifth chapter is about the evaluation and control of sales and advertisements, inciuding the role of data and analytics in measuring the effectiveness of campaigns.The sixth chapter deals with the challenges and issues in sales and advertising, including ethical and legal considerations.The seventh chapter is about the social and legal aspects of advertising and sales, providing an overview of the industry's regulatory environment and ethical consider-ations. Finally, the eighth chapter discusses emerging advertising and sales trends, providing insights into the industry's future.This book has been written specifically for students and scholars to meet their needs in terms of knowledge and provide them with a broad understanding of advertising and sales management. We aim for this book to be a resource for academics in many subjects since we believe it will provide clarity and insight for its readers. 

Chapter 1 Basics of Advertising and Sales Management
Chapter 2 Sales and Advertising Approaches
Chapter 3 Digital Tools and Techniques in Sales and Advertising Management
Chapter 4 Internet and IT Applications in Sales Management
Chapter 5 Evaluation and Control in Sales and Advertisements
Chapter 6 Challenges and Opportunities in Sales and Advertising Management
Chapter 7 Legal and Ethical Issues in Sales and Advertising Management
Chapter 8 Emerging Trends in Sales and Advertising Management 

Note: Includes references and index.