Strategic planning, Management 

As the adage goes, change is the only constant--and the rate of change appears to be increasing. Changing technologies spawn new industries, while others die out. Managers today face an increasingly competitive world and a truly global marketplace. These trends, rapid technological change and increasing globalization, dramatically affect how to formulate and implement an effective strategy in the 21st century.

The objective of this book is to provide the readers, students and new business managers with core concepts, framework, and analysis techniques in strategy that will not only integrate their functional responsibilities but also help them to become managers who make better strategic decisions.

This book looks at the whole process of strategic decision-making from vision, innovating and allocating resources, to its implementation leading people through changes in the business. It focuses on the presentation of relevant strategy content using analysis, formulation, and implementation as a guiding framework. It includes the traditional chapters needed in the core strategy course, as well as contemporary standalone chapters that provided added value.

This is a research-based strategy text for the issues that managers face in a globalized and pandemic-laden turbulent 21st century blending theory, empirical research, and practical applications in a student accessible form and unique combination of rigor and relevance.

While not compromising on the quality and grounding expected by instructors, the text is written in a student-friendly and engaging manner. 

UNIT 1--UNDERSTANDING STRATEGY
Chapter 1 What is strategy and why is it important
Chapter 2 The different views of strategy
Chapter 3 Strategic management: an overview
Chapter 4 The strategic management process
Chapter 5 Strategic analysis: Part I-External Analysis
Chapter 6 Strategic analysis: Part II-Resources, capabilities competitive advantage and firm performance

UNIT 2--STRATEGY DEVELOPMENT AND STRATEGIC DECISION MAKING
Chapter 7 Strategic planning
Chapter 8 Business strategy formulation and business analytics for strategic decision
Chapter 9 Making strategic decisions: Part I-Strategic marketing management, Strategic production management
Chapter 10 Making strategic decisions: Part II-Strategic resource management, Strategic human resource management
Chapter 11 Making strategic decisions: Part III-Strategic financial and risks management, Strategic knowledge and information management

UNIT 3--STRATEGY IMPLEMENTATION
Chapter 12 Implementing business strategy
Chapter 13 Strategic implementation and entrepreneurship
Chapter 14 Strategic leadership 

Note: Includes bibliographical references