Business 

The 17th edition of International Business: Environment and Operations, besides the latest, we believe is the greatest version of our work. It is a best-selling international business (IB) textbook-both in the United States and worldwide. The long-running choice in many international business studies and MBA programs, it is used around the globe in undergraduate and graduate education. To date, it has been translated into Albanian, Chinese, Korean, Macedonian, Russian, Spanish, and Thai. Its first edition in 1976, according to many professors, defined the intellectual structure of the IB domain. The subsequent 16 editions have fortified its status as the global standard for studying the environments and operations of IB.

For nearly half a century, students, teachers, scholars, managers, and officials have praised our text for insightfully integrating authoritative theory with meaningful practice within the context of rigorous analysis of trends and circumstances in IB. Commanding a sharper sense of the political, legal, technological, competitive, and cultural factors sharpens decision-making and improves performance. The standards of success that inspire our efforts, we believe, make this edition the best yet. Our collective efforts result in a textbook that provides instructors and students a powerful, productive, and meaningful understanding of the dimensions and dynamics that define the world of business.

NEW TO THE SEVENTEENTH EDITION

The changing business world calls on us to change our understanding and interpretation, aspiring to make sense of the environments and operations of IB. This edition shares our latest views on a wide variety of topics, issues, challenges, and opportunities in IB. Throughout, we strive to help readers interpret what it all means for professional and personal choices. To that end, we have aggressively revised the text to reflect current research and best practices, both academic and practitioner. We have updated and added countless examples of managers and companies around the world, relying on reports from many sources. Specific features and changes include:
• Reid Click of George Washington University joined the author team. Reid brings a wealth of experience and expertise in the areas of international economics, global financial markets, international business finance, and business in emerging markets. His analyses and insights greatly improve the rigor and relevance of the text.
• The chapter structure of the text replicates that used in the 16th edition. However, we've revised and, in some cases, revamped materials, given dramatic political, economic, social, and institutional changes, let alone the unfolding consequences of the COVID-19 pandemic.
Coverage of recent developments has been added throughout the text to put
a spotlight on the dynamic nature of IB. For example, new content on the
COVID-19 pandemic focuses attention on changes in the environments and
operations of IB, with special emphasis on institutions, supply chains, and trade.
• The expanding migration of the text into digital delivery formats, in conjunction
with the MyLab platform, spurred us to address the concerns of all users, no matter their preferred format.

Discussion of new legislation and regulation underscores the need for reevaluation of corporate policies and strategies, such as those brought on by the overhaul of multinational corporate taxation in the United States enacted by the Tax Cuts and Jobs Act and recent rounds of trade negotiations by nations worldwide.

Nearly all figures, tables, and maps are updated to track the changing context of
globalization and the conduct of IB. Several new figures, tables, and maps are added to enrich analysis.
All new photographs provide contemporary illustrations of traditional and expanded topics.
Eleven new cases address contemporary issues in IB.
International Students and International Business in Chapter 2
• The European Union's Green Deal and Blueprint for a Circular Economy in
Chapter 4
The Battle of the Clothing Giants for Sustainable Manufacturing in Chapter 5
The Australian Beef Industry in Chapter 6
The Rise of Cryptocurrencies in Asia Pacific: The Philippines Case in Chapter 9
The E-Giants and the European Union: New Economy Models and Traditional
State Sovereignty in Chapter 11
Open Sesame: Alibaba Isn't Poor Anymore in Chapter 11
Airbus: An Aerospace Giant Born International in Chapter 13
Amazon in India: Eyeing an Enormous Potential Market in Chapter 14
From the Bamboo Network to the Technology-Driven Unicorns: Chinese
Corporations in Southeast Asia in Chapter 16
Svendsen Sport: Marketing Globally for Healthy Business Development in
Chapter 17
• All other chapter opening and closing cases, 29 in total, have been revised to
provide fully up-to-date analysis of issues, institutions, countries, and companies.

 

Contents:
PART ONE: Background for International Business
1 Globalization and International Business

PART TWO: Comparative Environmental Frameworks
2 The Cultural Environments Facing Business
3 The Political and Legal Environments Facing Business
4 The Economic Environments Facing Businesses
5 Globalization and Society

PART THREE: Theories and Institutions: Trade and Investment
6 International Trade and Factor Mobility Theory
7 Governmental Influence on Trade
8 Cross-National Cooperation and Agreements

PART FOUR: World Financial Environment
9 Global Foreign-Exchange Markets
10 The Determination of Exchange Rates
11 Global Capital Markets

PART FIVE: Global Strategy, Structure, and Implementation
12 The Strategy of International Business 332
13 Country Evaluation and Selection
14 Export and Import
15 Direct Investment and Collaborative Strategies
16 The Organization of International Business M

PART SIX: Managing International Operations
17 Marketing Globally
18 Global Operations and Supply-Chain Management
19 International Accounting and Finance Issues
20 International Human Resource Management
 

Notes:
Includes bibliographical references.